iO Newsletter - Edition 11: May 2023

Click here for the online version - Klik hier voor de Nederlandse versie

Insights, updates and knowhow from our experts on strategy, content & creation, marketing and technology

Making the right marketing decisions thanks to efficient channel management

Smart marketing choices and regularly adjusting your channel mix helps your online business run smoothly.

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Looking back at iO Opportunity Summit

We embraced the fluid future and shared fresh insights on AI, composible architectures, digitisation, storytelling, strategy, technology, branding and marketing.

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Strong regional connections with local SEO

There are 350x more local searches or searches for places ‘nearby’ than ten years ago. Find out more about the benefits of improving your online visibility.

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Operational Excellence: the answer to the big e-commerce questions

Operational Excellence and composable commerce are the future for e-commerce. Find out exactly what that means and how to get started.

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Both starting entrepreneurs and multinationals can boost their local online visibility with local SEO.

Clarissa Filius, Team Lead SEO

A multi-brand strategy for Signify

iO experts guided Philips' transformation from single to multi-brand strategy for their global lighting business Signify.

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iO x ALD Automotive: A new wave for the Dutch mobility sector

Leasing company ALD Automotive and iO join forces to create a major innovation studio. The goal: to be at the forefront of innovation in a rapidly changing market.

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A creative omnichannel approach for Primagaz

Using a combination of direct marketing, social, SEA, and performance marketing, we put the spotlight on the benefits of propane as an energy source.

How we made it happen

How a historical hunt for a disappeared SS man lead to a 30% increase in museum visits

Kamp Amersfoort is not always one of the first Dutch concentration camps that comes to mind, although 47,000 people were imprisoned there. How could we help attract more visitors to the camp?

Read our case