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Universal Analytics will stop collecting data on 1 July 2023. Users with a paying license get 3 extra months — for them, the data collection stops on 1 October 2023. As a result, many companies are sounding the alarm. What exactly will happen and how to best prepare for a migration to a new analytics platform?

Research demonstrates that companies that shape products and services, in a co-creative process with their end users, can benefit from as much as a 32% higher revenue growth than their competitors, over 5 years. It’s little wonder that Design Thinking — a solution-oriented methodology, in which issues are defined directly from listening to the needs of the end user — is gaining ground.